Search Engine Optimization

 Hello PeakPresence.net!

Search Engine Optimization is the process of designing and running a website to continuously improve its relevance, quality and visibility on different search engines. Using on site and off site strategies, SEO’s end goal is to push a website to the top of different search engines’ results for relevant keywords.

 

The continuous evolution of search engines’ algorithm makes Local SEO an ever-changing practice. However, three components remain constant in SEO:

  • on site optimization includes the actual code used to create the site, user experience and content management
  • off site optimization includes backlinks, PR and reviews
  • social engagement includes establishing your company’s identity across all social media platforms and creating conversations with followers

 

Why You Need Search Engine Optimization for Victoria SEO

 

Google recently revealed that they get 100 billion queries every month.

 

On the other hand, the Global Consumer Survey conducted by ChanelAdvisor states that majority of people who are looking to buy a product or service starts through search. The survey also revealed that 90 percent of consumers that are looking to buy a service or a product check out reviews and feedback first. Google Search also remains to be the most popular starting point for people that are looking for products or services.

 

iProspect conducted a separate survey that showed 16 percent of Internet users look at the first few search results only, while 32 percent will read through to the bottom of the first page. This is not far from a separate study by Optify that states 58.4 percent of all clicks from users goes to the top 3 results.

 

The result is clear. If you don’t optimize your site, you are losing as much as 90 percent of your prospective customers.

 

 

Local SEO

 

Local SEO uses the same principles as regular SEO with a few extra important details.

 

Local SEO is the practice of designing, developing and running your site to improve relevance, quality and visibility on different search engines for relevant location-based keywords where your business operates.

 

This is beneficial for businesses that are located in a specific area such as restaurants, shops, clinics, firms and others. The end goal is to point customers towards your business when they look for an available product or service on or near your location.

 

It involves securing your business profile across all social media channels, Google Places and similar platforms, building up your online reputation and credibility through feedbacks and reviews and securing citations to legitimize your business.

 

Why You Need Local SEO

 

Strategy Analysts predicts that by 2017, users of mobile maps will reach 640 million. Right now, almost 80 percent of mobile phone apps are also location-based. These shows how location-based services are starting to become a consumer demand.

 

It’s your business that needs to show up when someone searches in their map, it’s your information and recommendations they need to read, not your competitions’.

 

Link Building

 peak presence seo services

Link Building is the process of increasing the number of links from other websites going into your site.

 

As simple as that may sound, proper link building is more than just going around forums and blogs to leave a comment with a url of your site. It is about building relationships with credible site owners that is related to your business. This relationship is what will fuel site owners to create a link to your site with proper review and organic articles.

 

Why You Need Link Building

 

A big part of search engine algorithm is determining the popularity and credibility of a site. The more links pointed to your site, the more popular you are. When someone searches for a product, you will get a higher ranking if you have more links going into your site.

 

It is, of course, easy to go around the web and leave generic comments on forums and sites with a link going to your site. However, search engines are continuously improving their algorithm. It is easier for them to detect links with no value. Instead of giving these sites higher ranks, they even get punished and get buried down the search results.

 

Link building is an individualized service, much like how traditional PR is done. It is the only way your links will be considered legitimate and valuable by different search engines.